What is Trustpilot? Can you trust its reviews?

WebDesk Team

April 16, 2022


As you may know, customer reviews are critical in assisting customers in researching products, services, and brands of interest. Some platforms help with this by collecting and sharing customer reviews as well as business data. Trustpilot is one such platform.

In this article, we’ll take a deep look into what Trustpilot is and whether its reviews are trustworthy. we’ll share some tips to assist you in getting the most out of this platform as a customer and/or brand.

Table of Contents:

  1. Trustpilot: What Is It?
  2. Can You Rely on Trustpilot’s Customer Reviews?
  3. How to Identify Fake Trustpilot Reviews
  4. Trustpilot Can Help Your Company: How Can Trustpilot Assist Your Business?
  5. Conclusion

Trustpilot: What Is It?

Trustpilot, in a nutshell, is a third-party customer review site. It is extremely similar to Yelp in that it provides easy-to-read statistics on businesses’ customer satisfaction rates, in addition to comprehensive reviews from individual shoppers.

1 – You can conduct a free search on Trustpilot for brand or product reviews. Simply type your keyword into the home page’s search bar:

If you’re looking for the best of a particular category of product rather than specific feedback on an item, you can utilize the category browsing buttons. Trustpilot will return a list of relevant brands in either case.

When you visit a brand’s page, you’re likely to see its overall star rating at the top:

Additionally, you’ll find a breakdown of the businesses’ star ratings, as well as a section on business transparency. This feature is available only if the brand has claimed its Trustpilot profile. It will show if the company is open to reviews, if it responds to negative feedback, and if it charges to use more platform features.

2 –You can read specific reviews by scrolling down.

Customers who contacted the business on their behalf will get an “Invited” label next to their name. This means that after they bought something, the brand sent them an email with a link to Trustpilot’s review submission form.

Trustpilot is a free service to use, but you must register in order to submit reviews or claim your business profile. In addition, brands can pay for extra features like better analytics and access to marketing assets.

A – Can You Rely on Trustpilot’s Customer Reviews?

Yes, in a nutshell. You can rely on Trustpilot reviews. It’s a rather credible platform, with over 111 million reviews and over a decade of expertise. However, the most useful reviews are likely to be found while investigating brands that are active on the site. It’s also important to keep in mind that most customers only write reviews if they had a very good or bad experience.

For example, if you search for a well-known big-box retailer, the majority of reviews will almost certainly be negative:

Additionally, as illustrated above, Target has not claimed its profile and does not respond to customer criticism. Even though this is a well-known company with a lot of people who trust it, its reviews don’t show this (for reasons Trustpilot can’t control).

On the other hand, many smaller online businesses with active profiles on the site have a greater number of useful evaluations. Bear in mind, however, that the type of goods and the seller’s investment in the product’s reviews on this platform may affect the accuracy of the findings.

B – How to Identify Fake Trustpilot Reviews?

As with most blogs, every review platform will attract spam contributions. If you’re using Trustpilot to assess whether a product or service is worth investing in, there are a few warning signs to be aware of.

1 – To begin, click the “See a detailed overview” option in the profile’s Business Transparency section. This will provide information on the brand’s reviews:

Additionally, scroll down to the column titled “New reviews by star rating.” If there is a month with an abnormally large increase in reviews—as in the screenshot above—act with caution:

Additionally, consider the review sources for the businesses on this page.

2 – You can specify a filter to display only organic responses in star rating distributions. In other words, uninvited testimonials:

Naturally, solicited evaluations are not always fraudulent or less trustworthy than organic reviews. This, on the other hand, shows that a customer has strong feelings about the brand in question.

If a particular review (as opposed to the entire profile) strikes you as suspect, conduct an investigation into the reviewer. In general, accounts that don’t have profile pictures or names aren’t as legitimate as those that have complete profiles.

Similarly, you may be able to determine if a reviewer is being compensated to offer focused comments by reading their past reviews. Proceed with caution if they are all for the same firm or even just a few businesses in the same niche.

Finally, look for poor grammar or imprecise, generic replies such as “Great!” or “Excellent service!” that provide no context for the reviewer’s enthusiasm for the product or brand. These could be indications of bogus, automated contributions made by bots.

By clicking on the flag icon in the bottom right-hand corner, you can report questionable reviews.

However, we recommend saving this option for extremely heinous messages. Additionally, brands that are active on the site are likely already checking reviews and flagging any that violate Trustpilot’s terms of service.

C – Trustpilot Can Help Your CompanyHow Can Trustpilot Assist Your Business?

As indicated at the outset of this piece, shoppers frequently conduct product research on third-party review sites prior to making a purchase. Indeed, 91% of customers say that reading a good review makes them more likely to buy a product.

Thus, increasing the quantity of evaluations for your brand (particularly positive ones) may result in increased sales. Trustpilot simplifies this process. You can begin encouraging customers to provide feedback once you create a business account.

You may also automate this procedure and send customers an email invitation after they complete their purchases. This is a simple and effective method of expanding your business.

Additionally, it is prudent to reply to bad Trustpilot evaluations. When doing so, however, avoid accusing or condemning the customer. Rather than that, adopt an apologetic, helpful tone. Customers value honesty and will be more receptive to negative evaluations if you accept responsibility for a negative experience and make it right.

Finally, you may like to incorporate Trustpilot ratings and reviews into your website. This serves as social proof for your business’s validity. When visitors discover that others have successfully purchased things from you, they will likely feel more confident about doing so as well.


Trustpilot, like many other third-party review sites, is a valuable resource for consumers. They can ask for other people’s opinions on the products, services, or brands they are thinking about buying in order to figure out if they should go through with the deal.

In this essay, we discussed some of the key aspects of how Trustpilot works. Additionally, we determined that its reviews are trustworthy, albeit there are certain red flags to be aware of. Finally, we addressed how this platform might be able to assist you in growing your own business.

Have any questions regarding Trustpilot or incorporating reviews into your website? Leave them in the section below!

Divi WordPress Theme

get a business website today


use coupon code


Divi WordPress Theme

Web Hosting is included

For both web premium and web business, you can host your website in our fast, secure and reliable servers.


Submit a Comment

Your email address will not be published. Required fields are marked *