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How to Use Mailchimp for Email Marketing
Last Updated: March 7, 2023


Email marketing has been a constant for more than two decades. Its success is due to consumers’ consistent email habits and the ongoing development of superior email marketing systems. These tools make it simple to send effective emails. Mailchimp has been the primary email marketing tool used by millions to grow their audience and their business.In this article, we will demonstrate how to use Mailchimp for email marketing, step by step.

Why Should You Use Email Marketing?
Marketing your website or company is a challenging yet exciting endeavor. Technology, tactics, and platforms are continually evolving, making it difficult to remain competitive. Email marketing continues to be one of the most successful methods for reaching clients. The average return on investment (ROI) is $36 for every dollar invested. Numerous marketers devote significant time and resources to growing their email lists and nurturing email campaigns using segmentation and automation solutions to facilitate the expansion of their businesses.

Now is the time to begin email marketing if you haven’t previously.


Mailchimp is largely recognized as a supplier of email marketing services. Mailchimp was founded in 2001 in Atlanta. It presently has over 11 million account holders who send over 18 billion emails each month using the network. The solution provides contact segmentation, opt-in forms, automation, and an integrated digital marketing platform. Mailchimp is unquestionably one of the most widely utilized email marketing tools by organizations of all kinds.

Mailchimp is adored by WordPress users because it provides a simple connection with their websites and a free tier, similar to many plugins they use from the repo, allowing them to expand as needed. Divi even has an integrated MailChimp connection.

How to Use MailChimp for Email Marketing: Eight Steps
You must establish a few things between Mailchimp’s marketing platform and your website in order to conduct a successful email marketing campaign. We will examine how to utilize Mailchimp with WordPress for email marketing.

Beginning Your Mailchimp Email Marketing Account
Signing up for a Mailchimp account is the apparent first step, if you have not already done so. Less than two minutes are required to access the genuine account.


If you have a certain pricing tier in mind, you may choose it. Clearly, they provide a free plan that contains all the basics (for up to 500 contacts).


Then, you must set up your Mailchimp account by entering your preferred email address, username, and password.


Mailchimp provides a seamless onboarding process. It will ask you many questions to create your account with the appropriate parameters. Your company details, actual business location, nature of your business, and intended usage of MailChimp are crucial. Each of your responses generates a tailored onboarding experience that illustrates what they suggest you configure for success.


After setting up your accounts, you can configure two really good WordPress-centric connectors between Mailchimp and your website. The following are:

WordPress Subscriber Integration WooCommerce Integration
The WooCommerce connection integrates your shop data (customers, purchases, and inventory) with your Mailchimp accounts, giving you e-commerce marketing capabilities inside Mailchimp (subject to Mailchimp’s subscription tiers).

The standard WordPress connection with Mailchimp transfers your website’s subscription data to Mailchimp. It provides a simple import of those contacts into Mailchimp so that you do not need to export your WordPress subscribers to an Excel file and then import them into Mailchimp.


Now that your account has been established, you may begin exploring the depths. Next, we’ll briefly demonstrate how to add contacts that aren’t already there in WordPress or WooCommerce.

How to Create an Address Book
The email marketing platform of Mailchimp provides various terminology for establishing mailing lists. “Audiences” is the umbrella name for Mailchimp’s services. Mailchimp suggests that most organizations utilize a single audience, but you may use numerous audiences if your requirements are more complex.

Using “groups,”  “tags,”  and “segments,”  you may classify and divide your audience into smaller portions. Each assists in organizing and filtering audiences based on specified characteristics, enabling you to deliver targeted messages or emails to the precise individuals you want.

Mailchimp Groups: According to Mailchimp, “Groups are specific audience fields that allow contacts to self-categorize based on their interests or preferences by providing consistent replies.” You may introduce groups as “Custom Fields” into contact forms to collect user-generated data.
Mailchimp Tags: Mailchimp Tags”Tags are labels you make to assist in the organization of your connections. You may import your own contact structure into MailChimp and label contacts based on the facts you know about them using tagging. ” Tags are not displayed on registration forms or to contacts.You may use them to develop a bespoke organizational structure based on your business operations and data collection methods.
Mailchimp segmentation: Mailchimp segmentationYour audience has a wealth of information on your contacts, such as when they were added, where they reside, and how they engage with your marketing. You may use this information to categorize contacts and then target them with email, direct mail, or advertising campaigns. “Contacts are grouped into segments depending on the available data. These segments are frequently updated so that you may launch automated campaigns based on the conditional logic of the platform.
Creating a contact list requires data management. However, we can quickly add contacts to our audience to get started. If you are launching a new business and do not have any contacts to add, you may skip to the section on developing a sign-up form for your website to begin collecting contacts.

How to Import or Add Contacts to MailChimp
To begin, click “Audience” in the Mailchimp sidebar or pick “Audience dashboard” from the submenu. This will display a button labeled “Add Your Contacts” that you may click.


This will take you to a page with a plethora of import options.Imports may be made from:

Another Contact File for Service Copy and Paste (Manual Entry)


Import contacts from one service to another.
You may import contacts from the following providers into Mailchimp:

Online QuickBooks with Squarespace Commerce
Add Contacts from a File
Mailchimp imports contacts into an audience using CSV files. If you have a previous website, CRM, or accounting software that supports exporting contacts, you can often import them into Mailchimp. The only essential piece of data for each contact is a unique email address.

Once exported from your software, the contact list may be edited or cleaned up in a spreadsheet program such as Google Sheets or Microsoft Excel. Simply export the list to a CSV file and import it into MailChimp. It should inform you if your file has problems or improper formatting.

Manually enter contact information
Mailchimp also supports manual contact input, allowing you to copy and paste information from your different apps and files. This is an excellent method for collecting data from random and different locations (such as email threads, text messages, and sticky notes) and adding it to your account. This is not advised for inputting large quantities of data. When feasible, you should collect huge quantities of contact information into CSV files.

Develop a sign-up form.
Adding a signup form is crucial to the continuous development and health of your email lists, whether or not you are just beginning to collect contacts.

To begin constructing a registration form, click “Signup forms” in the “Audience” sidebar area. To build a form for use on your website, pick the “Embedded Forms” option, which will generate HTML code for installation on your site.


In addition to the ability to construct an embedded form, there is now an option to generate a pop-up form. Note that pop-ups may impact your SEO by harming the user experience of your website, which Google takes into account in certain situations when determining rankings. Aside from that, they are usually very good at getting new subscribers from repeat site visits (with a conversion rate of up to 11%).


The next page is the Embedded Form Builder. You will have the opportunity to modify visible form fields (including necessary fields) and form settings. You will always get a live preview of your modifications in the middle of your screen.



When you are satisfied with your form, you can copy its HTML code to the clipboard by clicking “Copy Code.”


Integrate the signup form into your WordPress site.
You can now add the form to your website. There are a couple methods of achieving this that we’ll quickly go through with links to detailed instructions for installing custom inline code on your website.

Insert Mailchimp Form Code Using a Custom HTML Block
Open the Block Editor on the WordPress page or post of your choice. Insert an HTML block at the desired location and paste the HTML code.


Learn how to utilize the WordPress Custom HTML Block for additional details.

Bloom can be used to create opt-in forms and popups that integrate with MailChimp.
Bloom is a powerful email opt-in form generator that connects with Mailchimp for WordPress websites. It was made by the same people who made the Divi Theme, so you can be sure that it gives you the most creative freedom.


Install the Bloom plugin before configuring the Bloom Mailchimp Integration.After that, you’ll want to follow the instructions in this video to set up your Mailchimp API under the Bloom plugin settings. The Mailchimp installation guide concludes after 5 minutes and 17 seconds.

After integrating your Mailchimp account, you can develop opt-in forms in Bloom that send new contacts to Mailchimp.

Create an Email Marketing MailChimp Template
Email templates can help you save a lot of time when creating an email campaign.Being able to reuse or repurpose an email template implies that you don’t have to start from a blank screen when composing your emails. In addition, templates keep your email consistent, which helps create brand awareness and credibility over time.

To build a template, pick “Templates” from the “Campaigns” area of the sidebar.


This will expand your initial selections. There are pre-made templates from which to choose. You may pick between basic layouts and fully constructed templates, which Mailchimp refers to as “themes.”

If you know what you want to produce but don’t want to undo a ton of design choices when you incorporate your branding into an email, the layouts are useful. When you are confused about how to utilize the email editor and need a fast start, the themes are useful. Occasionally, you might also uncover something that closely resembles your company’s brand. In any case, the time savings are enormous.


It is important to note that Mailchimp’s free plan has restrictions on the templates that may be used.

You may then continue creating your email template. If you are experiencing problems using the email builder or simply want a brief overview, see the email builder help document.

Once you’ve developed your template, you may save it and give it a name you’ll remember.


We can now use the Mailchimp template we developed for a campaign that will be sent to our lists.

Create an email marketing campaign with Mailchimp.
After a Mailchimp template has been generated, we can utilize it to construct an email campaign. To do this, locate your template in the template box, click the down arrow, and pick “Create campaign.” This creates a new campaign based on the template without modifying anything.


Before you can launch a campaign to your contacts, several pieces of information must be in place.

To Field Campaign Name:To whom are you delivering this campaign?
From Field: What display name and email address will this email seem to be sent from?
What is the subject line that your recipients will see in their email client?
Campaign Design: Using your template, construct a campaign that is ready to send.


Once all of these steps have been completed and a green checkmark appears next to them, you may schedule or send your email.

Sending and scheduling campaigns
Scheduling allows you to plan a future send to attempt to transmit at the optimal moment. Mailchimp also has tools for determining the best times to send emails.

Additionally, you may send the email immediately. This will allow the email to be sent to your contacts when the Mailchimp servers are able to process the request. This often does not take very long, but first-time senders may need more time.


Mailchimp makes it simple to deliver company newsletters and marketing emails, from template to campaign.

Taking Note of Campaign Reports
The analysis of your campaign’s outcomes should be the last step. It might take anything from a few hours to two days for the final results of your email campaign to appear on the campaign dashboard.

When the dust has cleared, keep the following in mind:

Opens: “Opens” equate to the number of individuals who accessed your campaign. This figure is becoming less trustworthy due to the shift away from cookies.
Clicks: The total number of link and picture clicks in your email
Bounces: “bounces” is an email delivery word that indicates the number of times your email was sent to invalid email addresses. There are several sorts of bounces, but this figure shows the general health of your list.
This is the number of times this campaign was used to opt out of receiving all of your future emails. This figure implies effective list growth tactics, consistent branding, and audience-relevant content.


If you have the Mailchimp WooCommerce connection, you may view ecommerce statistics at the bottom of the report. These are the figures that Mailchimp can demonstrate this campaign contributed to. It displays the number of orders and income generated by the campaign in question.

Do you have questions about Mailchimp, WordPress, or Divi? We’ve got answers.

Is Mailchimp free of charge?
Popular email marketing platform Mailchimp provides a free plan for up to 500 connections. This makes it a great alternative for small companies and website owners just beginning their email marketing campaigns. Despite its restrictions, Mailchimp’s free plan is an excellent way to get started with email marketing.

Is MailChimp and WordPress compatible?
Do you want to utilize Mailchimp to establish an email marketing campaign for your WordPress website? You’re in luck! Mailchimp is compatible with websites built using WordPress. You can either utilize the Mailchimp WordPress plugin or include a Mailchimp signup form using an embed code on your website. Alternatively, if you use the Divi Theme, Divi’s forms may be linked to the Mailchimp API for seamless WordPress and Mailchimp integration.

Can my email opt-in form be integrated with Mailchimp?
Yes, you can likely link your WordPress form plugin with MailChimp. Mailchimp is the email marketing platform with the most integrations. Divi Forms, Bloom, WPForms, Gravity Forms, Ninja Forms, and more provide Mailchimp connectors that are simple to use.

Does Divi integrate with MailChimp?
Yes, the Divi theme interacts with MailChimp. Simply link the Mailchimp marketing connection with Divi to use your Mailchimp contact lists with native forms. Find out what else Divi can integrate with to make website and company marketing simpler.

Mailchimp is an excellent alternative if you are searching for a simple method to get started with email marketing. Mailchimp makes it easy to produce and deliver newsletters, automated emails, and targeted campaigns using its user-friendly interface and interfaces with major WordPress plugins. It’s also a good choice for small businesses and startups because it’s not too expensive.

You have used MailChimp for email marketing, right? If so, please share your experience in the following comments.

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