An Instagram Hashtag Strategy for Success

Sarah Marl

March 25, 2022

An Instagram Hashtag Strategy for Success

An Instagram Hashtag Strategy for Success

Using the right hashtags on Instagram might help you get your content in front of more people. One of the most significant features of social media is the use of hashtags. Existing hashtags can help users’ postings be found by other people who are posting about similar topics. Additionally, hashtags can be used to draw in new followers.

In this piece, we’ll discuss Instagram hashtags and how they may help your business gain more social media followers by developing an effective hashtag strategy. It might be a game changer for your business if you know how to use hashtags correctly.

Is There a Purpose for an Instagram Hashtag Plan?

In order to use hashtags effectively on Instagram, you need a strategy. Instead of posting random hashtags on the fly, create a strategy to organize your material in advance. As a result, you’ll be able to use Instagram in a more strategic way.

How do Instagram hashtags fit into an overall marketing strategy?

If you’re stumped as to how and when to use Instagram hashtags in your marketing strategy, this guide is for you! In the words of personal branding expert Karen Happel, your Instagram strategy “pyramid” should be built on a foundation of purpose. In order to get the most out of your Instagram marketing, Happel advocates a bottom-up approach, starting with your purpose and moving up to messaging, content, engagement, and lastly, hashtags.

The following image, which she shared on her Instagram account, exemplifies this idea:

Prioritizing your Instagram approach can help you decide where to put your efforts at the moment. For example, if you don’t know why you’re using Instagram, you don’t want to get too far into your hashtag strategy. With a solid framework in place, you can have fun with hashtags and identify, follow, and save important hashtags.

Hashtags on Instagram are explained here.

As a result of using hashtags on Instagram, your posts are more likely to be displayed alongside other relevant content, increasing engagement and establishing your personal brand. To see more content connected to a given topic or specialty, Instagram users can choose to follow hashtags that are relevant to them. In the long run, they are a great way to organize your content so that your account is placed with similar content to yours.

Instagram Hashtags: How to Use Them

  1. Try following some relevant hashtags that you’re interested in and that connect with your brand to get a first-hand look at how hashtags operate for the end user. Let me walk you through it.
  2. The first step is to open the Instagram app and go to your Explore page. Click Tags in the Tags section at the window’s top. You’ll see a list of hashtags that have lately become popular.
  3. Enter the hashtag of your choice here. A list of related hashtags will appear on Instagram when you search for a term. If it’s available, tap on the one that catches your eye.
  4. After clicking on a hashtag, you’ll be taken to a page with related material utilizing the same hashtag. You have the option to follow or unfollow the hashtag at this point. To do so, simply press the “Follow” button.
  5. Navigate to your profile, then tap “Following” to see the hashtags you’re following right now. You’ll see a hashtag option in your follow list when it emerges. This will bring up a list of all the hashtags you have followed.With this new feature, you can quickly get to the pages of the hashtags you’ve subscribed to.

The number of hashtags you use on Instagram is an important question.

What works best for your content will ultimately determine how many hashtags you use in your Instagram posts. As many as 30 hashtags can be added to a user’s post caption on Instagram. A social media manager at Instagram has been told by an insider that less hashtags may be better for the algorithm on Instagram.

By using just a few hashtags, O’Keefe says Instagram users should be creating their own personas through their usage of the platform. Instagram’s algorithm can still be influenced by hashtags. For example, using hashtags can be used to teach an algorithm about a user’s niche or identity. Instead of using 30 tags, use eight to 15 hashtags, according to some experts.


Jenn Herman, an Instagram specialist, disagrees, saying it’s more important to utilize hashtags strategically than to use an arbitrary quantity of them on Instagram. You can still influence the system by choosing hashtags that are relevant to your brand and niche, no matter how many you use, says Herman. She says not to share content or use hashtags that don’t match your brand’s mission and values.

Anyone may follow Herman’s blueprint for Instagram hashtag strategy. She advises users to use at least 10 hashtags, but she also urges them to use as many as they can. Your ability to get organic reach will also be affected by the popularity of the hashtags that you choose. Here’s Herman’s breakdown of everything.

How to Determine Which Instagram Hashtags You Should Be Using

It is important to note that Instagram hashtags with high, moderate, and low popularity all have various effects on the platform. According to Herman, you may have trouble getting your material recognized if you exclusively focus on hashtags that have high saturation. Here are the hashtags she recommends as a starting point:

  • Three to five well-known hashtags are suggested (500k to 1 million associated posts).
  • Three to five more hashtags that have a lot of followers (high tens of thousands to 500k) will also be added.
  • After that, three to five hashtags in a certain specialist sector are used.
  • Hashtags are generated specifically for your brand and used in your social media posts.

This list includes a total of 17 hashtags that can be used by the user. If you utilize all of the available hashtags, there are still 13 places to fill before you reach 30.

Methods for Using Hashtags in Your Research

There are a number of ways in which you may undertake thorough hashtag research, including determining the popularity of a specific hashtag and identifying other relevant ones. Utilize Instagram’s hashtag search and follow features to find relevant hashtags in your industry and the type of content they’re generating. Make use of Instagram to check if any of your proposed hashtags have already been taken by another user.

Consider using third-party tools in addition to Instagram to perform your research. Consider creating a spreadsheet or list of the hashtags you want to use, and keep track of their popularity. Some social media scheduling apps let you save many blocks of hashtags.

Consider using one of these third-party Instagram hashtag search tools:

  • There is a limited free version of BuzzSumo, a tool for measuring the effectiveness of online content (paid).
  • All Hashtag, a hashtag generator with simple usage analytics (free).
  • Hashtags for both text and image-based postings, as well as groups of tags that can be used on numerous posts, are suggested by RiteTag (paid).
  • Hashtagify is an Instagram and Twitter hashtag analysis tool (paid).
  • Use Agorapulse, an analytics and hashtag research app from a third party, to plan your social media posts (paid).
  • Social media scheduling apps with hashtag-suggesting tools were later developed (paid).

The Hashtags You’ll Use Later

It was my goal to show you what hashtag research looks like on Later, a service I use myself. Later, when you’re composing a post, you’ll see hashtag suggestions.

This time, I used the hashtag #booklover to search for relevant results on Twitter. The program generates a list of relevant hashtags and shows me how many posts are related to each of those hashtags. If I wish to include a hashtag in my post, I can click the checkmarks in the upper right-hand corner.

By choosing Saved Captions, I can access a list of the hashtag blocks I’ve pre-built for my posts. Whether you use a third-party tool or not, having a list of hashtag groups at your fingertips is a huge time-saver when you’re making content.

For Instagram hashtags, these are the best practices.

Is your digital marketing strategy ready for a new hashtag campaign? You’ll want to keep these tips in mind as you begin.

  • In posts, stories, reels, and even your profile, you can use hashtags to help people find your content.
  • Your hashtags will have a greater organic reach if your profile is visible to the public. Your hashtags won’t appear on any public hashtag pages if your material isn’t public. As a result, you’ll miss out on potential followers who may have found you through hashtag searches.
  • Make sure your hashtags are formatted correctly. Special characters and spaces are not permitted in Instagram hashtags, but numbers are. If you’re interested in learning more about hashtag formatting, check out Jenn Herman’s post.
  • Your business, products, and marketing campaigns should all have their own unique hashtags that you may use. Make sure no one else is using your hashtags before you start using them.
  • Make sure your spelling is correct. When two words are combined into one, it might lead to terrible consequences. Before posting your hashtags, especially bespoke ones, read them out loud to ensure that they don’t form words or phrases that could damage your brand’s reputation. (or even turn you into a viral internet sensation for all the wrong reasons).
  • Instagram allows you to tag your own posts, but you can’t apply hashtags to other people’s photos.
  • Keep an eye on your hashtag performance in your analytics. You’ll be able to learn a great deal about which hashtags work best together. You can take advantage of analytics tools that are already included on most social media sites. Users can measure hashtag performance with third-party apps like Later, Agorapulse, and Sprout Social.
  • Keep your hashtag count to 30 or less. In order to post to Instagram, you must use no more than 30 hashtags.

Final Thoughts

Using an effective hashtag strategy on Instagram can help your content be seen by more people than ever before. If you want to grow your brand’s organic reach, you need to use a mix of hashtags that both current and future customers will like.

When it comes to using Instagram hashtags, are you prepared? Otherwise, are you planning to put one in place in the future? Please let us know by leaving a comment.






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